How the Google Chrome Netbook Operating System Will Go Bust

by Jay Bika on July 8, 2009 · 7 comments

in Google,News,Opinion

Google has taken the first official jab at Microsoft by announcing the Google Chrome Operating System today. It will be customized for netbooks first, hence our interest, then the rest of the computing world.

What’s the future like for this Google Chrome Netbook Operating System? It will be an interesting battle to watch. Google is playing two powerful cards in the software wars: open and simple.

It’s offering the ultimate alternative to Microsoft OS that’s vulnerable to viruses and other security threats, closed and complex and not really optimized for netbooks, the fatest growing computer segment.

Google said that Google Chrome Operating System will be ready in mid-2010. That should get Microsoft enough time to counter this big threat by stealing the show as they announce a simpler, faster and more secure operating system for netbooks and computers at large.

The ultimate winner as usual will be the computer user. When a monopoly is threatened is stops resting on its laurels and actually bends backwards for the consumer. I can’t tell how this battle with turn out. These two giants have enough resources to go at each other (most start-ups who try to compete with Microsoft fail mostly because of lack of resources) and they have to diametrically opposed concepts just as democrats are to republicans and vice versa in the US political arena.

Needless to say that Netbook Era will closely monitor this battle and update you on all the juicy bits and details.

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How the Google Chrome Netbook Operating System Will Go Bust « SLeepdepD
November 1, 2010 at 12:23 am

{ 6 comments… read them below or add one }

1 techpops July 8, 2009 at 11:27 pm

“That should get Microsoft enough time to counter this big threat by stealing the show as they announce a simpler, faster and more secure operating system for netbooks and computers at large.”

Microsoft has Windows 7 and that’s it for the next few years. For a company as big as Microsoft, 1 or 2 years is just not enough time to react to anything. I predict they’ll lose the Netbook market completely. Google will end up dominating there and then move to the desktop market.

Microsoft cannot counter this, they can’t beat free, their whole business model is based around sales of Windows and Office, not advertising. Google can come in with their free and light OS, give it away and as long as it is absolutely dead easy to use, requires no skill at all to maintain, they’ll surely just eat up the whole Netbook market overnight.

Just think how much it has going for it. Auto updating for the client and backend, no virus or malware worries, fully automated backup of everything you do, the strong possibility of instant on, more stable than Windows with no apps to crash. Friendlier for developers who don’t have to exclusively develop for Google’s OS, knowing that anything they do for it, will also run in Windows, Linux and OS X. Hardware manufacturers can cut costs with such a thin and free client so Netbook costs don’t have to rise but could possibly drop and enjoy much longer life cycles.

If Microsoft can compete with that, I’d love to know the details of how. Their attempts at working in the cloud have been almost completely ignored by everyone and that represents years of work from them.

I think MS is fracked.

2 Anonymo July 8, 2009 at 11:31 pm

I find it funny that this article is named “How the Google Chrome Netbook Operating System Will Go Bust”, when in fact I can’t find any explanation of this statement in the writeup. Its a decent posting… but don’t you think it would be better named “How Google Chrome OS will Wake the Sleeping Giant”? It’s more apt to what you said.

3 jk2001 July 9, 2009 at 12:31 am

I think most ISVs won’t compete with Microsoft, because, no matter how much money the upstart has, it’s not as much money as Microsoft. The investment in a product has an upper limit — the profit that can be realized in the market… and a lower limit — the amount of money the competition will spend to create the competing product.

For example, if you wanted to make software for, say, baseball card collectors.. and the market was worth $1 million. You can’t justify spending more than that, because you’ll lose money. If a competing company is willing to invest as much as you to make competing products, you will, together, by overinvesting, reduce the potential profit. It’s good for the consumer, but can be bad for the companies. So the presence of big companies like Microsoft makes investment in innovation more risky. The small company has to plan for is ultimate purchase by Microsoft, or to cut a deal with Microsoft (for example, to sell the killer application on the Windows platform but not the competition, in exchange for MS not entering the market).

One way out of this conundrum is to stop selling software, and sell ads instead — customers can’t complain if they didn’t pay for it. Another way is to factor out the application into several smaller apps, and then, charge for integration, somehow. (Example: it’s free to edit photos, but, there’s a printing service that costs 25c per print.)

Yet another is to improve the software development environment so that software development costs less, so the cost of competing is lowered, and the potential profit margin increases. This opens up potential new markets that Microsoft may not be aware of, and considers too small to pursue.

4 Jay Bika July 9, 2009 at 2:14 am

I also think that if Google can manage to get netbook manufacturers to make the Chrome OS the default operating system then Google has room to compete. Firefox is super popular but still a niche product because it does not come standard on new computers.

5 Rog July 9, 2009 at 5:30 am

jk2001: almost nothing you wrote is relevant to Google producing an OS for Netbooks. Google own the online market in a way Microsoft have been dying to but failing to achieve. Microsoft buy out Google?! Are you seriously expounding that theory? etc.

As for the article, it has its irritations (the title baring no relation to the content) and the phrase “It’s offering the ultimate alternative to Microsoft OS that’s vulnerable to viruses and other security threats…” which can be read as implying that the offering by Google is vulnerable to viruses, closed and complex, etc just as easily as it can be read correctly.

6 SLeepdepD July 9, 2009 at 8:32 am

I’m running Windows 7 RC on my HP Mini 1000 and love it. The OS uses up just over half of my 16 GB hard drive-but it’s a netbook so I don’t store much on it anyways. It runs surprisingly fast under the little Atom processor and the 1 GB of RAM. Also of note, there are no driver issues I’ve encountered-which is pretty shocking for a Microsoft OS :)

I’m happy with it for my mobile computing, and it’ll probably stay loaded on there until the Google OS comes out…hopefully the Google OS becomes available around the same time as the RC expires!

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